![]() ![]() As we bring these brands onto our platform, you’ll see new benefits added to the membership program: advanced navigation tools that’ll keep you safe while skiing and backpacking exclusive access to first-run documentaries access to member-only events and adventures expanded gear discounts and-of course-the option to select an Outside annual subscription. We know we’re not the only triathletes who love the in-depth storytelling that made Outside famous, and who never miss Brad Stulberg’s insights on wellness and Alex Hutchinson’s science-driven Sweat Science column.Īnd Active Pass members will be getting serious upgrades. What that means for you is more stories about amazing athletes, more videos from life-list destinations, more recipes, more fitness insights, more gear reviews, and more creative ideas for getting out and living the life you’ve been dreaming about. “Everything we do is driven by a belief that a hike, run, ride, or yoga practice can change your life,” said Thurston, “and these amazing brands will help us fulfill that mission by expanding the content and experiences we can offer you.” The acquisition of these brands and rebranding of POM as Outside, which was announced yesterday by our CEO Robin Thurston, is great news for triathletes-and even better news for members of our Active Pass program. So we’d like to welcome you to the new Outside and we’d like to welcome all our new colleagues to the family. Yesterday, our parent company, Pocket Outdoor Media (POM), announced it had acquired these iconic brands, along with Gaia GPS (the leading mobile mapping application for backcountry adventure), athleteReg (one of the world’s largest event registration services), and Peloton magazine (the highly respected cycling publication).Īnd on top of that, our bigger, better new company will be known as Outside. But our jealousy just evaporated-because we’re now all part of the same family. You might even say we’re a little jealous of the amazing stories, photography, and video they’ve produced for decades. Here at Triathlete, we’ve always been big fans of the work done at Outside magazine and Outside TV. Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members!
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